A: As a publisher, you surely wish to increase the revenue generated from your web sites. But you may not have the time or experience needed to build relationships with potential advertising partners, or optimize the value of ads that they serve on your site. A yield optimization solution will connect you to many ad networks, exchanges, and DSPs, while letting you optimize their ad-serving capabilities and maximize your revenue. Meanwhile, you are left to focus on improving your sites and growing your business.

A: It only takes 5 minutes to set-up, and then you’re up and running. All that is needed from you is to sign-in, list your ad placements, and then cut & paste a simple Java code snippet to your web pages. Once this is done, the ignitAd solution immediately starts to auction, optimize, earn, and track your site’s performance.

A: You can start by opening an ignitAd account here.

A: While this differs from one site to another, and depends on a site’s size and characteristics, most of our customers start seeing results within 3-4 weeks. Our solution is continuously processing and testing multiple optimization setups, while its optimization algorithms have a learning curve which leads to improved results over time.

A: There is no typical CPM that can be used as a projection because CPMs vary from one site to another, and depend on each site’s traffic, content and characteristics. Nevertheless, performance-wise, our typical customer usually sees a revenue increase of 50% to 100%, and in some cases, even higher.

A: We support the most common IAB standard ad sizes, including: 120×600, 160×600, 300×250, 336×280, 468×60, and 728×90.

A: No. You don’t need to be using any ad server in order to use the ignitAd yield optimization solution. Our JavaScript tags can be cut & paste directly into your web pages.

A: Yes. ignitAd’s solution can work with any ad server that you are using to serve and manage the ads on your web site.

A: No. We respect the fact that you have put a lot of thinking into how your site should look. Our ad serving is done within the areas that you decide to allocate for advertising, and ads are served only within these placements and according to size.

A: Once you are logged in to your account, you can go to the “Add sites” tab, and add more sites to the one you entered during the sign-in process.

A: You are always welcome to contact us with any question, request or proposal at support@ignitAd.com. Drop us a line and our team will promptly get back to you.

A: The “No Risk” program allows publishers to benefit from using ignitAd’s solution without the risk of decreased revenue. If a publisher qualifies and is accepted to the program, ignitAd will guarantee to that publisher an eCPM at least equal to, if not greater than, the eCPM that AdSense generates – but not less. The ignitAd system will run a split test using AdSense as a benchmark. If ignitAd doesn’t perform better, we will match AdSense’s eCPM on our traffic, and pay you the difference. Please note that in order to apply and participate in the “No Risk” program, you will need to provide us with access to your AdSense account so that we can use it to both optimize your performance as well as use it as a benchmark. For more details and a full explanation, please read our No Risk Program Terms and Conditions.

A: Our fee is based solely on revenue sharing with customers and is calculated as 15% of the total revenue that we generate for them. In other words, we transfer 85% of revenue to our customers, a rate which is among the highest in the industry. We do not charge our customers with any set-up fees or with a monthly retainer for our services.

A: We currently support PayPal as a payment method. More payment methods will be coming soon.

A: Payments are made on a Net+45 days schedule. If your account balance reaches $100.00 in any given month, we’ll send your payment before the 15th of the second following month, provided there are no holds on your account from demand sources (exchanges, networks, or DSPs). For example, if your account balance reaches the payment threshold during October, we’ll send you payment before the 15th of December.

A: In some cases AdSense is the best source, and as such, we want to include it in the mix of advertisers that our optimization algorithms choose from. Furthermore, in cases where our other advertisers cannot beat AdSense, we will automatically know to divert traffic to your AdSense account, thus providing you with a risk free solution. And finally, in order to give you a better understanding of how well we perform, we will constantly run a control group on a small part of your AdSense traffic, and show you within our dashboard how much better we do.

A: It is very safe! We will NOT share your account information with anyone, NOR will we share your data with any third party. Additionally, we will NOT make any changes whatsoever in the existing settings of your accounts, such as channels, payment method, contact information, etc.

A: The only thing we will do is automatically create custom channels and monitor their performance.

A: ignitAd’s yield optimization solution for non guaranteed display inventory reduces the effort needed to find, retain, and manage a large number of quality publishers, while helping you to scale your business. If you are interested in extending your reach and connecting to relevant traffic while staying focused on growing your business, then integrating with ignitAd is for you.

A: Whether you are using one of the widely spread white-label platforms, or are running your own self-developed system, integrating with ignitAd is very simple and straightforward. We will use your standard publisher APIs, and if you don’t have any, we will handle the tasks needed to integrate you into our system.

A: To get started, please contact us at partners@ignitAd.com, and one of our representatives will get back to you.