Yield Optimization Technology

Introduction

ignitAd’s Bid Optimization Management™, a proprietary predictive analysis and advanced bidding technology, uses sophisticated algorithms to optimize the yield of non-guaranteed display ad inventory across ad exchanges, ad networks, and DSPs. This results in increased revenue for our publishing partners.

How It Works

For each publisher site, our system analyzes each impression on each ad placement to ensure that it is matched with the optimal ad sources and yields the highest revenue.

Analyzing and optimizing include:

• Segmentation – Publishers’ inventory is segmented according to specific site characteristics as well as user characteristics and behavior
• Matching – Each segment is channeled to the most appropriate potential ad sources in order to optimize its yield
• Auctioning – Using ignitAd’s predictive value calculations and its unique Bid Management technology, each impression is put up for sale across various potential ad sources in a way that will maximize revenue
• Monitoring – Machine-learning algorithms monitor publishers’ performance and continuously improve the process to ensure optimal yield in the long term

The Publisher’s Perspective

Contrasting with the sophisticated nature of ignitAd’s yield optimization technology are the minimal activities required by the publisher to register and use ignitAd’s solution. ignitAd’s technology is fully automated so that minimal effort is required in order to achieve the desired results:

• Register using the web based and self-service user-interface
• Cut & paste simple java code snippets into your display ad placements
• Monitor results through the intuitive management dashboard

ignitAd’s robust and scalable solution provides seamless integration with ad exchanges, ad networks and DSPs. The addition of more ad sources is transparent to publishers and yet further improves yield optimization and revenue.

Easy to Use Dashboard

The ignitAd dashboard provides consolidated results across all registered sites and ad placements. The unified performance report lets publishers:

• View, track, and export results
• Display results according to various parameters
• Analyze impression count, CPMs, and earnings, all at a glance
• See a snapshot as well as performance over time

The dashboard also gives convenient access to account status and important messages from ignitAd.